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YATRA

Travel Japan Together

From SNS awareness to real bookings. Media × tour — the only inbound promotion of its kind.

We're the travel agency guiding 40,000 inbound guests a year, and we operate our own SNS media in-house. Built on real on-the-ground insight, our promotions go beyond 'watch only' — we design campaigns that translate into real foot traffic and bookings.

Total followers
500K+
Monthly views
6M
Guests guided / year
40K

Audience

Travel Japan Together について

国籍別視聴者割合 ・ 2025/6–2026/5

旅行消費額の大きい欧・米・豪および東南アジアの英語圏がメインターゲット。その他(51.1%)の大部分はイギリス・ドイツ・フランスをはじめとするヨーロッパ各国で構成されています。

21.8%

アメリカ

Audience by nationality

2025 年 6 月 – 2026 年 5 月

  • アメリカ21.8%
  • インドネシア8.0%
  • シンガポール7.8%
  • フィリピン5.8%
  • オーストラリア5.5%
  • その他51.1%

年齢別視聴者割合 ・ 2025/6–2026/5

購買力の高い 25〜64 歳が視聴者の 92.4% を占め、18 歳未満はわずか 0.4%。再生数を稼ぎやすい若年層への依存がなく、実際に来日し・消費する層に確実にリーチできる視聴者構成です。

92.4%

25–64 歳

Audience by age

2025 年 6 月 – 2026 年 5 月

  • 18-24歳4.0%
  • 25-34歳29.1%
  • 35-44歳34.0%
  • 45-54歳20.8%
  • 55-64歳8.5%
  • その他3.6%

※ 2026 年 6 月 1 日時点

Challenge

インバウンド集客、
こんなお悩みを抱えていませんか?

  • ?

    インバウンドに力を入れたいけど、何をしたらいいのかわからない。

  • ?

    インバウンド向けのプロモーションを誰に頼めばいいかわからない。

  • ?

    インフルエンサーに依頼して再生数は伸びても、集客につながっている気がしない。

  • ?

    オンライン施策と体験設計を別々に発注していて、うまく連動していない。

Why Travel Japan Together

Four reasons clients choose TJT

01Reason / Reach

500K+ followers across our inbound SNS media network

Our content is concept-driven around 'travel tips for Japan,' producing high-save accounts watched by audiences in Europe, the US, and Australia (6M+ monthly views). By promoting across Instagram, Facebook, TikTok, and YouTube, we reach a broad international audience. From inquiry through planning, shooting, and editing — we handle the full production in-house.

02Reason / Insight

40,000 inbound guests guided every year — deep on-the-ground expertise

As a travel agency, we run daily tours for inbound visitors across Tokyo, Kyoto, Osaka, Nara, Hiroshima, and other cities nationwide. From everyday face-to-face conversations with our guests, we accumulate real-world insight on what resonates and what visitors care about — letting us design promotions with depth that SNS data alone cannot provide.

03Reason / Unique

Media × tour — promotions only we can deliver

Most influencer marketing ends at video awareness. As a travel agency, we meet 40,000 inbound visitors in person each year. Our guides recommend the restaurants, venues, and experiences we promote directly to guests on the ground — converting awareness into actual visits. Going from 'know about it on SNS' to 'show up in person' end-to-end is possible only because we are both a media company and a travel agency.

04Reason / Onestop

One-stop: from promotion to tour design and guest delivery

Beyond SNS awareness, we design and build tours from scratch that incorporate the regions and tourism assets we promote. Built on real on-the-ground insight, we craft itineraries that international travelers actually want to take — and bring those guests directly to you. Consolidating promotion, tour design, and delivery into a single point of contact removes the need for multiple vendor briefs and reduces both budget and overhead.

From real campaigns

Promotion & consulting case studies

Bounce Japan G.K.
Promotion01

Posted 2025/12/27

Bounce Japan G.K.

Smarter sightseeing through better luggage etiquette

Views
932,296 PV

Focused on the friction of sightseeing while hauling oversized luggage, we produced a video introducing the luggage-storage service 'Bounce.' Beyond brand awareness, the content also serves as an etiquette message — encouraging travelers to avoid sightseeing with bulky bags.

Shizuoka Tourism Association
Promotion02

Posted 2025/11/8

Shizuoka Tourism Association

Scenic experiences you can't find in Tokyo

Views
620,762 PV

We produced video content themed around a scenic station that appears to float above a lake, showcasing natural landscapes unique to Shizuoka. Alongside the campaign, we are developing tours that leverage the prefecture's tourism assets — driving both awareness and visitation in parallel.

FUJIYAMA TOKYO
Promotion03

Posted 2025/11/12

FUJIYAMA TOKYO

All-you-can-eat sushi and crab in Tokyo

Views
292,175 PV

We produced short-form content highlighting an all-you-can-eat sushi and crab experience for inbound travelers, making the price and value easy to understand across Instagram, Facebook, TikTok, and YouTube.

Awaji Tourism Association, Hyogo
Consulting04

Started 2025/10/31

Awaji Tourism Association, Hyogo

Media × tour — generating inbound demand for Awaji

Followers
4,490

We support the launch and operation of an inbound-focused SNS account, showcasing Awaji's traditional experiences and tourism assets. Paired with tour operations, the campaign is designed to move travelers from awareness to actual visits and bookings.

How it works

How to get started

From first inquiry to a four-platform release — in four simple steps.

  1. Step 0101

    お問い合わせ

    フォームよりお気軽にご連絡ください。担当者より 1 営業日以内にご返信いたします。

  2. Step 0202

    オンラインミーティング

    貴社のご希望にあわせて撮影前にオンラインミーティングを実施し、プロモーションの目的や強調したいポイントをヒアリングしたうえで企画・撮影を行います。

  3. Step 0303

    プロモーション撮影

    当日は演者とカメラマンの 2 名でお伺いします。撮影では演者が実際に食事をするカットと料理単体のカットを撮影するため、2 名分のお食事をご用意いただく形となります。

  4. Step 0404

    編集・投稿

    撮影日から 2 〜 3 週間を目処に初稿を貴社へ送付いたします。修正箇所がございましたらお気軽にご連絡ください。動画完成後、4 媒体で投稿いたします。

Featured in / Trusted by

Clients & media features

We partner with public bodies and businesses across Japan and abroad. Our collaborations enable solutions our company alone could not deliver.

Clients

  • Mitsubishi Estate Group
  • NewsPicks
  • Kashite Kurashikku
  • Hmlet
  • Globridge
  • Mitsubishi Estate Group
  • NewsPicks
  • Kashite Kurashikku
  • Hmlet
  • Globridge
  • Mitsubishi Estate Group
  • NewsPicks
  • Kashite Kurashikku
  • Hmlet
  • Globridge
  • bounce
  • Bloomberg
  • Awaji-island Tourist Association
  • Shizuoka Prefecture Tourist Guide Hello Navi
  • bounce
  • Bloomberg
  • Awaji-island Tourist Association
  • Shizuoka Prefecture Tourist Guide Hello Navi
  • bounce
  • Bloomberg
  • Awaji-island Tourist Association
  • Shizuoka Prefecture Tourist Guide Hello Navi

Get in touch

Considering inbound promotion?

We'll propose the right approach for your goals. Reach out anytime.

  • SNS プロモーション
  • インバウンドコンサルティング
  • ツアー造成
30分 無料相談